Project Brief

What kind of website design services are you looking for? A brand new first time website, a complete re-design of an existing website, maintenance of or small upgrades/corrections to an existing website?

What are your specific short, medium and long-term goals for the website?

Define your website’s target audience. Include as much detail as possible. If your website audience is different from your current customer/user/ purchaserprofile describe what the difference is. For example, parents, particularly mothers of children aged 0-5 years; retirees in the 55-65 age group.

Write down 3-5 adjectives that describe how a user should perceive your site. For example, conservative, progressive, friendly, formal, professional.

Do you have a logo? Do you have it in digital format? Can you get the original files from whoever supplied it?

List at least 3 websites that you find compelling and state what interests you about the sites. It doesn’t matter if they are related to your business or not -it’s about the navigation elements, style, colours, typography and other visual concept and why you like them

List at least 3 competitors’ websites. Discuss why you think they have taken a particular approach and what your think works or does not work about each site e.g. their message, the site structure (pages), the navigation elements, style, colours, typography and other visual concepts of note